Design criteria/brief:
- product should reflect yet not imitate the lifestyle and interest of the target audience
- product's design is abstract and extrudes the notion of freedom; self-expression yet remains as a composed item
- product can be recognized to belong to a family; through form, shape and decals
- product's design in both form and graphics must remain to be an interest of purchase to the user even after a period of years
- product should be durable and sustainable for everyday wear, over a long period of time
My response:
Graffiti artists are always on the run/move carrying belongings with them and dress to seamlessly blend in with youth crowds to prevent attracting too much unwanted attention. My idea was to combine both function and fashion, modernising cargo pants to create a more slim, fitted and less baggy look.
Features:
- elasticised pockets > expandable for room
- metal fasteners > easy to open & close though they dont pull apart easily
- diagonal seams > creates illusion of slimming look, more comfortable
- extra long back pockets > to hold larger items like spray cans
- expandable fabric under the back pockets > expands when in use, flattens when not in use so it doesn't bulk
- narrow leg > modern look, closer fit but with room around the bottom/thigh area
- classic waistband & fly > simplified/clean look, easy to use
- black cotton polyester fabric > detracts attention by blending in the dark at night, "animosity"; fabric has stretch and is inexpensive, durable, lightweight and provides comfort
- red stitching > distinctive touch
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